Ellen de Matos Silva

Founder & Sr. Paid Media Analyst

Ellen is the founder of Digital Blue Ocean and loves finding ways for businesses to grow by using different digital marketing channels.

She graduated in Media and Social Communications at Estacio de Sa University, Rio de Janeiro, Brazil and has worked for large international agencies and has a Gold Bookmark award under her belt.

Ellen specializes in Paid Media and has brought great results for some of the world’s leading blue-chip brands such as Panasonic, Mercedes-Benz, Decolar, Heinz, Fox, Estee Lauder, Clinique, M.A.C, Singita, Woolworths, Bidvest and Pam Golding by generating leads or increasing sales/revenue.

While working for one of the top SA agencies, she had one of her brands to be the winner of the Gold Bookmark awards for the best performance and revenue generated.

Ellen has experience in all Paid media channels: Google Search Ads, Google Shopping Ads, YouTube Ads, GDN, Facebook Ads, Instagram Ads, YouTube, Twitter Ads, LinkedIn Ads, OutBrain (content and native), Taboola, Programmatic and e-commerce lead generation.

She also has experience in these categories Travel, Retail, Banking, Medical, Insurance, Cars, Hospitality, Retail, Cosmetics, Mobile Communications, Media & Entertainment, Real Estate, Electronics, Alcohol and Food.

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